LivingDNA partners with FindmyPast

It looks like Ancestry may be about to get a serious challenge on the DNA front in the UK and Ireland. From LivingDNA (https://www.livingdna.com):

FindmyPast Partnership

We are extremely excited to announce that we will be partnering with Leading British and Irish family history website, Findmypast.

Together, we will be creating a new DNA experience that is designed to help customers explore their British and Irish roots. This new experience will combine cutting-edge science with traditional family history research methods, allowing families to discover more about their past and present.

Our tests provide a unique breakdown of ethnic identities associated with 21 regions across Britain and Ireland by analysing unique combinations of linked DNA. This proprietary method delivers a level of detail that is currently unmatched by any other test available on the market. By combining our technology with deep expertise and Findmypast’s vast collection of more 9 billion historical records and newspaper articles, family historian's will be able to make new discoveries about their British & Irish genetic history.

Living DNA testing kits are now available to purchase https://www.findmypast.co.uk/ancestry-dna-testing/ and co-branded kits will be launched when the new integrated Findmypast and Living DNA service is introduced later in the year.

“Our partnership with Findmypast continues Living DNA’s mission to make DNA testing simple. We are passionate at not only providing cutting edge ways of looking at your DNA but to do so with strict privacy measures by never selling your data. This partnership allows the most precise DNA test on the market to work together with Findmypast’s family history records in a way not done before” says Living DNA Co-Founder, David Nicholson.

Tamsin Todd, CEO of Findmypast, said: “As the world leader for British and Irish records, we work hard every day to help our customers feel the thrill of making discoveries about their families. I’m delighted that we are partnering with a British company, Living DNA, who are pioneers in DNA technology, and look forward to combining our expertise in DNA technology and historical records to help people around the world connect with their British and Irish roots.”

(Source story: https://www.livingdna.com/blog/333-findmypast-partnership)

Chris

For my genealogy guide books, visit http://britishgenes.blogspot.co.uk/p/my-books.html, whilst details of my research service are at www.ScotlandsGreatestStory.co.uk. Further content is also published daily on The GENES Blog Facebook page at www.facebook.com/BritishGENES.