Saturday, 12 January 2019

APG free webinar series for 2019

The Association of Professional Genealogists (https://www.apgen.org) is running a series of free webinars.

Are you interested in a possible career as a professional genealogist? Want to learn how the pros approach genealogy research or tackle tough ethical situations? The APG's live webinars are open free to the public.

The lists of webinars is available at https://www.apgen.org/webinars/, with the first having an Irish flavour:

Share, Connect & Grow: Developing a Content Strategy for Your Genealogy Interests
Presenter: Laura Colleran
Monday, January 21, 2019
2:00p.m. EST

Registration required: https://attendee.gotowebinar.com/register/6872865061397542145

Being 'found' on the internet is rarely pure happenstance. It is likely that a person is looking for something specific (content) and undertakes a unique digital journey to find it. Creating content that enables you to engage with your target audience in a meaningful way is a key element of any modern digital marketing strategy. Storytelling, testimonials, partnerships, blogs and guest writers are all part of the content creation plan implemented by Ireland Reaching Out in recent years. This webinar will include information about developing the plan, creating the content, and promoting it online.

About the Presenter: Laura Colleran is the Programme Manager with Ireland Reaching Out, an Irish Diaspora engagement programme, funded by the Department of Foreign Affairs and the Heritage Council of Ireland. A previous member of the Irish Diaspora herself, she moved back to Ireland in 2013, having lived and worked in Italy for 11 years. Her professional background is in advertising and marketing, and she has worked with Ogilvy & Mather, Leo Burnett and Coca-Cola. She has also lectured marketing and brand management at the Institute of European Design in Turin.

NB: For more on Ireland Reaching Out visit https://www.irelandxo.com

(With thanks to the latest Irish Family History Centre Newsletter via email)

Chris

For my genealogy guide books, visit http://britishgenes.blogspot.co.uk/p/my-books.html, whilst details of my research service are at www.ScotlandsGreatestStory.co.uk. Further content is also published daily on The GENES Blog Facebook page at www.facebook.com/BritishGENES.

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